AUDIOVIZUELNA POLITIKA EVROPSKE UNIJE SA POSEBNIM OSVRTOM NA DIREKTIVU O AUDIOVIZUELNIM MEDIJSKIM USLUGAMA

Zarić Maja (Министарство културе и информисања Републике Србије), maja-zaric@ hotmail.com

Audiovisual Policy of the European Union has significant impact on its economic development, as well as the cultural and social life of the Member States. This paper presents the principles of creating audiovisual policy and gives a brief history of the development of today\'s regulatory framework through short analysis of the Television without Frontiers Directive, with a special focus on the analysis of the main instrument in this field – the Audiovisual Media Services Directive (AVMSD). Within the analysis of AVMSD specific following principles were tackled: principle of jurisdiction, freedom of broadcasting and rebroadcasting, protection from discrimination, access to major events, the European part, self-regulation, the protection of minors, the right of reply in television broadcasting and the Contact Committee.

Ključne reči: Audiovisual Media Services, freedom of broadcasting and rebroadcasting, protection from discrimination, self-regulation, jurisdiction