ON-DEMAND SERVICES AND EUROPEAN AUDIOVISUAL WORKS IN THE EUROPEAN MEDIA ENVIRONMENT

SIMOVIĆ Saša (Regulatorno telo za elektronske medije), sasa.simovic@rem.rs
KOLO JOVANOVIĆ Jelena (Regulatorno telo za elektronske medije), jelena.kolo@rem.rs

With the amendments to the Directive on Audiovisual Media Services from 2018, the European Union prescribed an obligation to share European audiovisual works with on-demand services. In the subject paper, the authors first provide an account of the historical development of ondemand services as a special type of service and then present a comparative analysis of the obligations set before the providers of on-demand services, with special reference to the obligations treated as a share in European audiovisual works. In addition to the above, the authors analyse the positioning of the strongest players in this area and the solutions present in domestic legislation. Referring to the new trends in the provision of ondemand services in the global and European markets, the authors also present reasons for the adoption of new legal solutions that would make it possible to comply with European regulations as well as with valid world standards in this area.

Keywords: on-demand services, European audiovisual works, Directive EU on audiovisual media services, European Union