PRESERVATION AND PROTECTION OF THE ENVIRONMENT IN THE REPUBLIC OF SERBIA THROUGH THE PRACTICES OF THE “HISENSE” COMPANY

PAVLOVIĆ Đorđe (Akademija strukovnih studija Zapadna Srbija, Užice, odsek Valjevo), djordje.pavlovic@vipos.edu.rs
GLEDOVIĆ Branko (Wiener Stadtische osiguranje, Valjevo), brankogle@mts.rs

The Agreement between the European Union (EU) and the Republic of Serbia on Stabilisation and Association of 2008 stipulates the obligations that Serbia, as a candidate country for membership in this organisation, has to fulfil in terms of environmental protection. In this sense, this Agreement pays special attention to cooperation in the field of ecology as one of the priority areas for obtaining the necessary financial assistance. In accordance with the General Action Programme of the EU for environmental protection, policy instruments in the field of environment include, in addition to financial and market incentives, the participation of different actors at different levels. In this sense, the authors of the paper analyse through a case study the participation of the company “Hisense” - factory “Gorenje” in the preservation and protection of the environment of the city of Valjevo. The company is recognisable on the market for its environmental protection solutions with various partners in industry, trade, crafts, and the public sector. The “Gorenje” factory in Valjevo has a very high quality of products and services based on knowledge of the industry and legislation, competitive prices, and a strong business and research network owned by the company “Hisense”. Hence, there are opportunities for the company to maintain strong and long-term partnerships with key business partners, among which are some of the largest and most important local and global companies operating in the markets of Southeast Europe.

Keywords: Environmental protection, company “Hisense” – factory “Gorenje” in Valjevo, European legislation, harmonisation, Serbia