УДК 366.5(497.11:4-672EU)
Библид: 1451-3188, 15 (2016)
Vol. 16, No 58, стр. 93-110

Изворни научни рад
Примљено: 01 Jan 1970
Прихваћено: 01 Jan 1970


Ćirić Maja (Факултет за економију и инжењерски менаџмент у Новом Саду), majaciric79@yahoo.com
Gardašević Jovana (Универзитет Привредна академија у Новом Саду)

In today’s time, consumers cannot be perceived as passive participants on the market to whom companies can sell products and services without taking into consideration their needs, desires and rights. The recession present at the global level is only adding to the pressure of consumers and their organizations demanding respect of rights of consumers. Serbia has harmonized the Law on Consumer Protection with EU directives on consumer rights. However, the subject of this study is to acquire knowledge about the degree to which Serbia has managed to implement this law in practice and reached the level of consumer protection in the European Union. By analyzing the existing relevant research papers, laws and other legal regulations and by conducting the empirical research through application of the survey method as well, we tried to answer the question about the current state in Serbia in comparison to the European Union in terms of consumer protection and what the attitude of students from institutions of higher education in Serbia, who are studying law and economics and are taken as an example of educated consumers, is towards this matter. The aim of this research is to reach the conclusion on how educated consumers see and evaluate the effectiveness of the implementation of the Law on Consumers protection in Serbia in comparison to the European Union, as well as on which factors influence the formulation of their attitude. The obtained results answer the question of how close we managed to come to the European Union in terms of the degree of consumer protection in real life and point to guidelines and suggestions for improving the situation in this area as well.

Кључне речи: consumer rights protection, the Republic of Serbia, the European Union