ЗАШТИТА ПОТРОШАЧА НА ТРЖИШТУ РЕПУБЛИКЕ СРБИЈЕ ПО УГЛЕДУ НА ПРАВНИ ОКВИР ЕВРОПСКЕ УНИЈЕ

Jovanović Jelena (Студент докторских студија на Факултету за пословне студије у Београду), jelena.jovanovic101@yahoo.com

The legal framework of consumer protection is a relatively new area. In fact, it occurs in mid-twentieth century, and in seventies it gained importance with adoption of the first Preliminary Program of the European Economic Community for consumer protection and information policy. European legislation and awareness of consumer protection has been much developed since then. The current Directive are concentrated on several key issues, such as the right to return products that had been purchased via the Internet, the right ro repair or replace the product if it is different than what is advertised or if it does not work as it should, right that consumer is provided with truthful information, the right to a fair contract terms and the support from the European Consumer Centres. In the Republic of Serbia was applies Consuer Protection Act of 2010, until 2014 when new Consumer Protection Act entered into force, and it did not issued radical changes but it was directed to addition and implmentation of Directive which apply in the European union, in order to harmonize the legislation of the Republic of Serbia with the European legislation.

Кључне речи: Legislation, protection, consumers, the key, rights