РЕГУЛАТИВА ПРОДАЈЕ НА ДАЉИНУ (DISTANCE SELLING) У ЕВРОПСКОЈ УНИЈИ – ГЛОБАЛНИ ОКВИР И СЛУЧАЈ ВЕЛИКЕ БРИТАНИЈЕ

Savić Slaven (Хербос фитофармација д.о.о, Нови Сад), slaven.savic.83@gmail.com

In recent time, distance selling becomes increasingly important in everyday business. But, it carries certain legislation traps. Although distance selling seems interesting for consumers, a very important question is to ensure fair commercial practice. This paper will do a detailed analysis of the EU legislation of distance selling as well as the legislation of this kind of trade in United Kingdom.

Кључне речи: distance selling, European Union, legislation, United Kingdom