Digitalisation of agricultural farms and quality management

Nešković Slobodan (Univerzitet Privredna akademija u Novom Sadu, Fakultet za evropske pravno-političke studije Univerzitet \"Sveti Kiril i Metodij\", Veliko Trnovo, Bugarska, Međunarodna akademija nauka, umetnosti i bezbednosti - MANUB, Ukrajinska tehnološka akademija, Kijev), slobneskovic@gmail.com
Jelić Ivan (Univerzitet u Kragujevcu, Ekonomski fakultet, Kolektor Etra d.o.o. Beograd), ivan.jelic@kolektor.com

:The process of digitalisation, which is at the heart of the fourth industrial revolution, fundamentally changes the way goods and services are produced and redefines the economic postulates of each country. The strategy of quality management in business involves the substantive application of appropriate international standards, which is of paramount importance for agricultural production and food safety projects. In the current global environment burdened by numerous challenges and fierce competition between economic rivals, quality products achieve a competitive advantage for companies and countries. The implementation of the considered paradigms reconceptualises the overall relationships between the subjects of the existential environment of the business spheres of society, as well as the position of agricultural family farms. Strategic concepts of digital transformation and quality management in the context of improving the competitiveness of family farms imply the essential role of science and permanent education of management and employees in order to implement the doctrine of sustainable development. The Republic of Serbia invests significant financial resources in the digitalisation of farms and the implementation of European quality management postulates, which manifests an affirmative competitive position in the domestic and international markets.

Keywords: family farms, digitalisation, quality management, competitiveness, market, European Union, Serbia