Biblid: 1451-3188, 21 (2022)
Vol. 21, No 80, pp. 106-122
Received: 10 Oct 2022
Accepted: 21 Nov 2022
EUROPEAN LEGAL FRAMEWORK ON LIMITATION OF ADVERTISING OF TOBACCO PRODUCTS
Consumption of tobacco products is harmful to people\'s health in many ways. The mentioned harm is also sanctioned in the legal system of the European Union (EU) in such a way that the European Parliament and the Council passed Directive 2003/33 on the harmonisation of laws, regulations, and administrative provisions of the member states related to advertising and sponsorship of tobacco products on May 26, 2003. In the paper, the authors analyse precisely the rules incorporated in this Directive that refer to restrictions on the advertising of tobacco products. Since the Directive also regulates the sale of tobacco products in the member states of the Union, the authors, following a comparative legal approach, consider the solutions present in the legislation of the Republic of Serbia that refer to this matter. Finally, coming to certain conclusions that point to the effects of limiting advertising and sponsorship of tobacco products in the domestic economy, the authors also point to the harmful consequences of the sale of tobacco products on public health.
Keywords: Tobacco products, restriction of advertising, EU, Serbia, public health