CONSUMER PROTECTION IN THE EUROPEAN UNION

PAVLOVIĆ prof. dr Đorđe (Висока пословна школа струковних студија, Ваљево), djordje.pavlovic@vipos.edu.rs

Consumer protection legislation in the European Union generally refers to security measures (general product safety and responsibility for their malfunction), as well as on the protection of the economic interests of consumers (misleading and parallel advertising, distance contracts, unfair terms in consumer contracts, etc.). In the subsequent period, the consumer protection policy in the European Union will face different challenges due to certain processes and phenomena which condition the entire international economic order. These processes and phenomena primarily include the globalization of the market and rapid technological development due to which the EU member states will have to adapt their legislation to achieve more efficient and effective market competition.

Keywords: European Union, consumer protection, legislation, security measures