POJAM INTELEKTUALNE SVOJINE, OBLICI NjENE ZAŠTITE I UTICAJ NA TOTALNI KVALITET MENADžMENTA

Čović Dragan (Универзитет Метрополитан у Београду), covic.dragan@gmail.com

When intellectual property is protected as intellectual capital, it allows for free and fair exchange of intellectual and creative efforts of the author’s creativity, which can be valorized compensation and recognition for intellectual creativity and practical application for the end user. In this way, trade in intellectual capital and intellectual property rights, each participant contributes and encourages new scientific discoveries. The need scientific analysis of intellectual property rights in the context of TQM indicated the validity of their synthesis, as a new concept for innovations that would ensure the competitiveness of the organization in the market, product quality, reduce costs, increase productivity and profits. Such a concept of intellectual property in TQM, change the current state of the organization, it is flexible and contributes to quality changes in the market. It is imperative there is a need of high security level of legal protection of intellectual property rights both nationally and internationally, which resulted in the adoption of a number of international agreements and conventions in the field of intellectual property protection. If one country has developed national legislation to protect intellectual property, it can accelerate the turnover of these rights and the transfer of technology and achieve a significant advantage in the sustainability of its economic growth, the presence in the international market and the competitiveness of their products and services.

Keywords: Intellectual property, TQM, intellectual capital, intellectual property rights